About
MORE OF WHAT YOU WANT
BIG BRAND EXPERIENCE
Global Brand and Agency Veterans
RELEVANT STRATEGIC FOCUS
Applied where and when you need it
OUTSTANDING CREATIVE
Passionate Overachievers
LESS OF WHAT YOU DON'T NEED
AGENCY OVERHEAD
We are Nimble. Independent. Flexible.
DIVIDED ATTENTION
To us, you are the BIG FISH.
LAYERS
We cut to the chase — Hands-On Senior Attention
Rocio Almodovar
Chief Creative, Founder
An award winning creative leader and integrated marketing expert with over 20 years experience building Fortune 200 brands through projects big and small at Chicago agencies.
A role up your sleeves entrepreneurial spirit, Rocio, is an experienced creative strategist and designer who has elevated brands, invented products, designed and delivered branding and creative marketing solutions that push past the status quo to drive category breakthroughs and record breaking business success.
Adept at mining emerging consumer + cultural trends, behaviors, brand essence pillars, target personas and business insights, she thrives on tenaciously identifying and crafting differentiated connections, that ignite business growth by design through provocative brand-story platforms, culturally relevant-brand expressions, experiences, added value and engagement across the physical, digital and emotional space.
The ultimate goal — to connect people, passion and purpose.
PASSIONS
FAMILY + FRIENDS
HOPE BOARD: Co-Creative Director for the Women’s HIV Clinic at Northwestern Memorial Hospital
INSIGHTS + DESIGN
Finding the genuine heart of a brand and telling it's story through a creatively biased design lens.